Welcome to the trade area of the Cicerone website
If you need to download pricelists, order forms, new title lists, account opening forms, or information about display units, click on 'Resources and downloads'.
Why stock Cicerone guides?
Cicerone guides are written by outdoors people, for outdoors people.
Cicerone has been publishing guidebooks for well over 40 years, so we should know what we're doing!
We support our guidebooks with advertising and promotions
We support our retailers with good information, in-store visits, promotional materials and display equipment
We are a small team, and work extremely hard with some wonderful authors, editors, cartographers and designers to make the guides as trustworthy as possible – reliable, accurate and attractively presented. Our reputation is the result of who we are and what we do. We believe in the Cicerone brand, and work hard to tell the world about it.
We believe in talking to the end users of our guides, your customers. They tell us what they like and dislike, and for which new areas they hope to see a new Cicerone guide, and they create a demand and interest for retailers to satisfy. For retailers, we are a trusted guide publisher, that is at all times safe to stock, as well as a growing publisher, providing potential sales growth at little risk.
Choosing a range
Know your target customers and provide them with titles they need
- Choose your local titles
- Add bestselling guides
- Add some skills and techniques titles
- If you need someone to help you, or to visit your store, please let us know!
At around 290 titles, the Cicerone range may appear quite unmanageable, if not impossible to understand and keep track of. We realise this! There are probably only around three stockists in the whole country who carry the entire range, so don’t worry if you want to start or stay small.
Start by looking at the titles which are important for your area. You will know better than anyone which titles to choose. Then look at some of the best selling British titles, particularly the guides to some of the more popular National Trails and walking areas such as the Lake District, Scotland and Snowdonia. Finally consider a small selection of techniques books, especially ‘Map and Compass’. This should give you a good introductory range. If you think you may be able to sell overseas walking guides, again look at the best sellers list for guidance. Some of the walks in these guides require technical equipment and expertise; other guides are to popular holiday destinations, many of which are served by cheap flights, which may determine your choice.
We will never try to persuade you to stock something inappropriate, and will be happy to help you adjust your range of titles to get the best return on the space. If space is the problem, we may be able to help by loaning you a display spinner free of charge, for as long as you need it.
Support for retailers
- Help with selecting the best titles to stock
- Information in our newsletter and catalogues to keep track of new guides
- Help with stock control and re-ordering
- Help with organising special promotions
In-store visits from one of our representatives
- Free display equipment for Cicerone guidebooks (on long-term loan from us)
We send catalogues to all retailers on our database twice each year. In addition, we issue between four and five trade newsletters each year – which we hope to mainly send you via email in the future. These newsletters highlight the publishing programme for the coming months, list recent titles and current best sellers, and provide background information and news about Cicerone.
As well as these various communications, we also try to visit many of our trade customers, both in the outdoor trade and bookshops. If you are an outdoor retailer and you would like one of us to visit you to discuss any aspect of trading with Cicerone, just call us to set up a convenient time.