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Because we are a specialist publisher, and like to take a few risks, some of our guides will never be best-sellers. There are steady sales, but no amount of marketing is going to sell more. Examples might be our guides to the Ala Dag region of Turkey and trekking to Manaslu in Nepal.
Such specialised guides are an important part of the service we offer to walkers, trekkers and mountaineers. It is a part of Cicerone’s ‘job’ to find and publish about new areas, so providing exciting opportunities for our users.
Inevitably this means that some of our guides take a long time to sell. We carefully look at them to be sure that they are still relevant and provide important and useful information, even if the details of accommodation and facilities (and sometimes even the route) have changed.
If the guide still serves a useful purpose, we continue to keep it available. If it does not, then we withdraw it from sale.