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Job Vacancies

1075 103

Marketing and E-Commerce Executive

About Cicerone

Cicerone is a leading publisher of guidebooks for walkers, trekkers, mountaineers, and cyclists. Our 370 guidebooks span the UK, Europe and much of the world, and are sold in many countries, in specialist and general outlets, as well as online.

From our offices in Kendal, our team of 18 works closely with our network of authors, printers, distributors, retailers, media, and partners around the world.

For over 50 years we have had one simple mission: to give people a great time on the hill. We believe in creating the best possible guidebooks and offering a high level of service to our customers.

The role

Reporting directly to our Sales and Marketing Director and collaborating closely with our Marketing and Communications Manager, this role plays a pivotal part in the Cicerone marketing team. Your mission: to drive increased traffic to the Cicerone website, orchestrate high-impact marketing campaigns, and elevate global awareness of the Cicerone brand.

While a solid foundation in e-commerce is essential, what truly sets our ideal candidate apart is the ability to passionately convey our love for the great outdoors in a compelling manner. We're on the lookout for exceptional copywriting skills and an authentic enthusiasm for all things outdoors.

Responsibilities will include:

  • E-Commerce: Fully managing our e-commerce website. This includes adding new content, website functionality checks, and refreshing current content. Planning future website development projects working in conjunction with our third-party agency.
  • SEO: Responsible for optimising our e-commerce listings undertaking detailed and comprehensive keyword research.
  • Customer journey: Understand the customer journey, identifying trends such as highly converting pages, bounce rates and issues, then working continuously to implement refinements with a focus on increasing conversions and improving the user experience.
  • Creating content: Writing articles, reworking and updating existing content, creating fully optimised marketing campaign pages and digital content for our E-Commerce store. Creating artwork, banners, and assets to be used across all channels.
  • Digital marketing campaigns: Researching, planning and implementing engaging marketing campaigns.
  • Analytics and Reporting: Analysing sales data, website traffic and user engagement to optimise our content and drive growth. Creating monthly reports for the senior management team, making recommendations and advising on improvements to the customer journey to increase the conversion rate. Monitoring key metrics including conversion rate, bounce rate, and traffic (new and returning).
  • Audience Targeting: Tailor campaigns for distinct customer and product segments. Employ demographic, behavioural, and insights to segment and target audiences.
  • Affiliate marketing: Maintenance of our network of affiliates.
  • Teamwork: Collaborating with the team to define and action Cicerone’s marketing plan across all channels. Working alongside our Marketing and Communications Manager to support campaigns and digital marketing activity.
  • Customer service: Dealing with customers’ website issues by email and phone and liaising with our warehouse (this is a shared responsibility amongst the team).


You will have a minimum of 2 years of experience in an E-Commerce or a similar role, with an in-depth understanding of brand-led content marketing. The ability to generate, share and implement great ideas is especially important along with the capability to thrive in a small close team.

  • An in-depth understanding of e-commerce and the digital customer purchase journey.
  • Experience and understanding of website optimisation, usability, SEO, reporting, HTML, CSS and other website technologies.
  • A capacity for analysis and interpretation of data and information with a high level of proficiency with tools such as GA4.
  • Excellent written and verbal communication skills, with the ability to write compelling and engaging content.
  • The ability to work independently and to meet deadlines.
  • An eye for good design, ideally with experience using tools such as Photoshop, InDesign, and Canva.
  • A willingness to learn.

Salary and how to apply:

This is a full-time position located at our Kendal office. Following an initial training period, we offer flexible hybrid work arrangements, allowing you to work remotely for part of the week. However, we require a minimum of three days in the office each week.

Salary: £26-35,000, depending on experience.

Send your CV and supporting letter to Sarah Spencer at